Swot Analysis Fist in Show Pet Food Inc free essay sample

There is significant lack of awareness of Show Circuit’s brand outside of show-dog kennels. Show-dog customers are likely to visit Pet Superstores/Veterinarians; affecting market share of approximately 26%, meaning that Show Circuit will lose out on these customers because of lack of or no freezer space at these locations (stores)| With a budget of $500,000 to $700,000 the company is significantly dwarfed by its competitors who are problematic especially if the competition increases its budget in light of new product competition. The Late Night TV show (Letterman) creates further budgetary problems for the company which pays a fortune to be on the show. Because of this large expenditure a significant amount of the target market will be excluded. | R/D is necessary to identify and usher in the next wave of lucrative development as people and products diminish in interest and competition respectively. There is new research being conducted to explore new product line for the already identified target market, which means the company has to stay current in R/D in order to increase sales. We will write a custom essay sample on Swot Analysis Fist in Show Pet Food Inc or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Market Segmentation is a determining factor for First in Show Pet Foods Inc, the company can fail due to Market Segmentation because the target market which brings in $25, 000 per year are likely to shop elsewhere, such as Wal-Mat which many pet owners frequent. | Shoppers/Customers may be turned off by high prices being displayed as they grocery shop, because Show Circuit’s prices are among the highest for dog foods especially at Boston supermarkets.Some products are not well known and some are unknown to shoppers which means shoppers who visit the pet food area will miss out because Show Circuit frozen food section is along the human food section. | External Opportunities and Threats SWOT| Economic| Competition| ConsumerTrends| IndustryMarket Share| Regulatory Requirements| External Opportunities| The Market is worth $10 Billion (2009) at Manufactures price. 50% of dogs in the US are fed food that is prepared, and 50% of the dog food market is unknown or unexplored to the public.As dog ownership grows, purchasing of high quality products will increase especially as dog owners incorporate their pets into the family. | Five major competitors exist and only three of the five have inside supermarket operations. The competition has basically relied on dry, canned, and dog treats, which gives First in Show an opportunity to grow and excel as the company of choice offering frozen dog food. | The trend indicates that consumers are willing to spend money on their pets which they accepts as part of the family, a trend which has been on the rise since 2006, and which continues to rise.This means that the market will become more define d as consumers continue to purchase dogs and choose the right food them. This is an untapped market which is becoming more defined with time. | 100% of dog food sales in supermarkets are focused on dry, canned, specialty dog treats. Current market share of frozen dog food is relatively 0%. Only five companies control the dog food market which amounts to 75% combined.